Search & Discovery Redesign
Turning Search into a scalable, CMS-powered discovery experience at Alias (GOAT Group)
Role
Lead Product Designer
Timeline
Jul 2024 - Sep 2024
Company
Alias by GOAT Group
Scaled discovery and increased high-intent listings through CMS-driven collections.
Challenge
- Sellers lacked visibility into trending apparel, creating a supply–demand gap.
- Existing search was scroll-heavy, monotonous, and offered ambiguous groupings with no guidance for sellers.
Strategy
- Two-month redesign centered on CMS-driven collections for scalable discovery.
- Evaluated modular layouts, tab consolidation, and cross-functional alignment with PM, Merchandising, Brand, and Engineering.
- Delivered a cleaner, engaging UI optimized for exploration, merchandising flexibility, and cross-category discovery.
Impact
- Collection engagement grew 600 → 26K users in 2 weeks.
- Product page views increased 2,100% via collection-driven navigation.
- Listings starting from collections had 3× lower drop-off (6.45% vs. 19.35%).
Product Strategy & Insights
Understanding User & Business Needs
Users struggled to identify items in demand, creating low supply
Partnering with PM and Merchandising, I mapped supply–demand gaps and focused the redesign on guiding sellers toward opportunities that directly supported business goals.
Original Search Page
Competitive Research
Documented modular layouts to support scalable discovery.
Analyzed discovery experiences to identify patterns that balance metadata, curation, and flexibility. These insights informed templates that could flex across Search, Home, and future features like Saved Lists.
Design Process & Decisions
Key Action #1
Unify search tabs to reduce friction
Through sketches and evaluation, I merged Shoes and Apparel tabs to simplify navigation and surface demand across categories, helping sellers explore opportunities more efficiently.
Key Action #2
Defined scalable CMS-driven layouts
Partnering with the design leaders, I created modular patterns that scale across Search and future discovery features. A dedicated curated collections section kept access to retired collections without overcrowding.
Key Action #3
Aligned stakeholders early to streamline decision-making.
Shared multiple concepts with leadership to clarify priorities, narrow scope, and ensure CMS constraints were addressed before refinement, accelerating alignment across cross-functional teams.
Key Action #4
Optimized for CMS & technical constraints
After a project pause, I rescoped flows to reflect revised goals and feasibility. Features like rebates and in-inventory flags were designed but held for future release, laying the groundwork for seamless expansion.
Final Design
CMS-driven discovery with modular layouts, unified navigation, and collections that surface high-demand products and boost listing intent.
Outcomes
- 26K sellers engaged with collections (up from 600).
- 2,100% increase in product page views via collection-driven navigation.
- Listings from collections converted 3× better with only 6.45% drop-off.
Reflections
Systems thinking is the key to scalability.
Building CMS-driven layouts early allowed design to scale collections rapidly without redesigning screens each time.
Discovery requires clarity and intention.
Curated content only works when the UI creates a clear, predictable hierarchy for sellers to understand why something is worth listing.
Other Projects
ML Powered Search Tool
→
Fulfillment Internal Tool
Fulfillment Internal Tool
→
w
d
CONTACT
workudianne@gmail.com
SOCIAL
Search & Discovery Redesign
Turning Search into a scalable, CMS-powered discovery experience at Alias (GOAT Group)
Role
Lead Product Designer
Timeline
Jul 2024 - Sep 2024
Company
Alias by GOAT Group
Scaled discovery and increased high-intent listings through CMS-driven collections.
Challenge
- Sellers lacked visibility into trending apparel, creating a supply–demand gap.
- Existing search was scroll-heavy, monotonous, and offered ambiguous groupings with no guidance for sellers.
Strategy
- Two-month redesign centered on CMS-driven collections for scalable discovery.
- Evaluated modular layouts, tab consolidation, and cross-functional alignment with PM, Merchandising, Brand, and Engineering.
- Delivered a cleaner, engaging UI optimized for exploration, merchandising flexibility, and cross-category discovery.
Impact
- Collection engagement grew 600 → 26K users in 2 weeks.
- Product page views increased 2,100% via collection-driven navigation.
- Listings starting from collections had 3× lower drop-off (6.45% vs. 19.35%).
Product Strategy & Insights
User & Business Needs
Users struggled to identify items in demand, creating low supply
Partnering with PM and Merchandising, I mapped supply–demand gaps and focused the redesign on guiding sellers toward opportunities that directly supported business goals.
Original Search Page
Competitive Research
Documented modular layouts to support scalable discovery.
Analyzed discovery experiences to identify patterns that balance metadata, curation, and flexibility. These insights informed templates that could flex across Search, Home, and future features like Saved Lists.
Design Process & Decisions
Key Action #1
Unify search tabs to reduce friction
Through sketches and evaluation, I merged Shoes and Apparel tabs to simplify navigation and surface demand across categories, helping sellers explore opportunities more efficiently.
Key Action #2
Defined scalable CMS-driven layouts
Partnering with the design leaders, I created modular patterns that scale across Search and future discovery features. A dedicated curated collections section kept access to retired collections without overcrowding.
Key Action #3
Aligned stakeholders early to streamline decision-making.
Shared multiple concepts with leadership to clarify priorities, narrow scope, and ensure CMS constraints were addressed before refinement, accelerating alignment across cross-functional teams.
Key Action #4
Optimized for CMS & technical constraints
After a project pause, I rescoped flows to reflect revised goals and feasibility. Features like rebates and in-inventory flags were designed but held for future release, laying the groundwork for seamless expansion.
Final Design
CMS-driven discovery with modular layouts, unified navigation, and collections that surface high-demand products and boost listing intent.
Outcomes
- 26K sellers engaged with collections (up from 600).
- 2,100% increase in product page views via collection-driven navigation.
- Listings from collections converted 3× better with only 6.45% drop-off.
Reflections
Systems thinking is the key to scalability.
Building CMS-driven layouts early allowed design to scale collections rapidly without redesigning screens each time.
Discovery requires clarity and intention.
Curated content only works when the UI creates a clear, predictable hierarchy for sellers to understand why something is worth listing.
Other Projects
ML Powered Search Tool
→
Fulfillment Internal Tool
Fulfillment Internal Tool
→
w
d
CONTACT
workudianne@gmail.com
SOCIAL
Search & Discovery Redesign
Turning Search into a scalable, CMS-powered discovery experience at Alias (GOAT Group)
Role
Lead Product Designer
Timeline
Jul 2024 - Sep 2024
Company
Alias by GOAT Group
Scaled discovery and increased high-intent listings through CMS-driven collections.
Challenge
- Sellers lacked visibility into trending apparel, creating a supply–demand gap.
- Existing search was scroll-heavy, monotonous, and offered ambiguous groupings with no guidance for sellers.
Strategy
- Two-month redesign centered on CMS-driven collections for scalable discovery.
- Evaluated modular layouts, tab consolidation, and cross-functional alignment with PM, Merchandising, Brand, and Engineering.
- Delivered a cleaner, engaging UI optimized for exploration, merchandising flexibility, and cross-category discovery.
Impact
- Collection engagement grew 600 → 26K users in 2 weeks.
- Product page views increased 2,100% via collection-driven navigation.
- Listings starting from collections had 3× lower drop-off (6.45% vs. 19.35%).
Product Strategy & Insights
User & Business Needs
Users struggled to identify items in demand, creating low supply
Partnering with PM and Merchandising, I mapped supply–demand gaps and focused the redesign on guiding sellers toward opportunities that directly supported business goals.
Original Search Page
Competitive Research
Documented modular layouts to support scalable discovery.
Analyzed discovery experiences to identify patterns that balance metadata, curation, and flexibility. These insights informed templates that could flex across Search, Home, and future features like Saved Lists.
Design Process & Decisions
Key Action #1
Unify search tabs to reduce friction
Through sketches and evaluation, I merged Shoes and Apparel tabs to simplify navigation and surface demand across categories, helping sellers explore opportunities more efficiently.
Key Action #2
Defined scalable CMS-driven layouts
Partnering with the design leaders, I created modular patterns that scale across Search and future discovery features. A dedicated curated collections section kept access to retired collections without overcrowding.
Key Action #3
Aligned stakeholders early to streamline decision-making.
Shared multiple concepts with leadership to clarify priorities, narrow scope, and ensure CMS constraints were addressed before refinement, accelerating alignment across cross-functional teams.
Key Action #4
Optimized for CMS & technical constraints
After a project pause, I rescoped flows to reflect revised goals and feasibility. Features like rebates and in-inventory flags were designed but held for future release, laying the groundwork for seamless expansion.
Final Design
CMS-driven discovery with modular layouts, unified navigation, and collections that surface high-demand products and boost listing intent.
Outcomes
- 26K sellers engaged with collections (up from 600).
- 2,100% increase in product page views via collection-driven navigation.
- Listings from collections converted 3× better with only 6.45% drop-off.
Reflections
Systems thinking is the key to scalability.
Building CMS-driven layouts early allowed design to scale collections rapidly without redesigning screens each time.
Discovery requires clarity and intention.
Curated content only works when the UI creates a clear, predictable hierarchy for sellers to understand why something is worth listing.
Other Projects
ML Powered Search Tool
→
Fulfillment Internal Tool
Fulfillment Internal Tool
→
w
d
CONTACT
workudianne@gmail.com
SOCIAL